The invisible load.
Finally seen.

Lily is the family planner that sees what you carry.

Research shows that naming how things feel helps you handle stress. Lily asks how each item feels, so you can see what's weighing on you. See the research ↓

My Lily on iPhone, with what you're carrying, what lifts you and what Lily is noticing

A Note from the Founder:

Lily was born from the quiet weight families carry every day: the planning, the remembering, and the emotional load that so often lives only in our heads.

When I stepped into full-time motherhood, I felt how invisible that work can be. I didn't just need another calendar. I needed something that understood how much it all weighed.

That's what Lily has grown into. It still holds the events, errands and reminders, but it also asks how each one feels. Over time, My Lily reflects what you're carrying, what lifts you, and what you've already lightened. And the people you love can finally see where to help, without you having to ask.

This is where Lily is today, and it's only the beginning. My hope is for Lily to understand your life more deeply: noticing when things get heavy, helping you share the load, and making room for what brings you joy.

Because you deserve to be seen, not just organized.

Claudine

Claudine, founder of Lily

What Lily holds for you

The invisible load. Finally seen.

Energizing, neutral or heavy. One slide on every item, and My Lily reflects what you carry: what weighs on you, what lifts you, and what you've already lightened.

Lily weight slider on iPhone

Your Lily changes with what you carry.

Energized, balanced, medium load or heavy. Your Lily shifts as life does, and on heavy days it reminds you that you're not alone.

The four My Lily flowers, from Energized to Heavy, above My Lily in the Heavy state

Your whole family. One glance.

Events, reminders, errands and birthdays for everyone, together on one clear dashboard.

Lily dashboard on iPhone showing the family's day

They want to help. Now they'll know how.

Your partner joins free and sees where to help, without having to ask.

Lily support card on iPhone, a shared household priority list

Get ready, then go.

A heads-up before it's time to leave, with drive time and what to bring.

Lily Get Ready alert and Leave By time on iPhone

Every errand, on your way.

See your errands on a map, and get a nudge when you're near the store.

Lily errands map on iPhone

Why it feels heavy, and why it helps to see it

The mental load isn't all in your head. Researchers have been studying it for years.

Questions, answered

  • Yes. What you add to Lily, including how things feel, is only shared with the people in your household. Lily never sells your data and doesn't use ad trackers. Read our Privacy Policy.

  • Yes. Every Lily Premium plan starts with a free trial, and you won't be charged until it ends. You can cancel anytime in your iPhone Settings.

  • Not yet. For now, you add events in Lily, and the ones coming up are the ones Lily needs most. Bringing in your iPhone calendar, and adding plans straight from an email or text, are both on our list.

  • Yes, and they join for free. Invite them from the app and they'll see everything your family has coming up. Tag them on anything you'd like help with, and they can update what they're tagged on. Soon they'll be able to add their own items too.

  • A calendar shows what you have to do. Lily also holds how it feels. Mark anything energizing, neutral or heavy, and My Lily reflects what you're carrying.

  • Not yet. Lily is on iPhone first, and Android is on our list.

  • We're here. Visit Support or email support@lilyapp.ai.